The Pizza Express ethos is to serve authentic food made from high quality ingredients in an elegant setting, without it costing you the earth. This is the story behind the untold success of this popular chain. Their pizzas continue to be unsurpassed and this particular branch in Soho is also one of London's top jazz spots. Most branches are airy, modern and comfortably sleek. This one is notably cozier and more atmospheric, due to the presence of consistently great jazz acts and the crowds they draw. The pizzas are thin, crisp, delicious and inexpensive. Even pizza connoisseurs concede that the quantity at Pizza Express does not undermine the quality of the pizzas themselves. But serving more than just pizza and jazz, the company actively supports Italian heritage and encourages burgeoning artistic talent as well as running programs for schools. In general, Pizza Express is a superlative choice for any artistic pizza craving.