Downtown, or Centro, is the heart of São Paulo, and the foundation place of the city. It is replete with heritage buildings, cultural centers, museums and theaters, as well as a vibrant shopping and dining scene. Marvel at the splendid baroque and neoclassical architecture as you explore Praça da República, Catedral da Sé, Parque Dom Pedro II, and other landmarks. Rua Oscar Freire is a must-visit for fine dining and high-end fashion, while Rua 25 de Março is famous for street shopping. Downtown’s calendar is always buzzing with festivals and cultural events, so keep your eye out for the latest happenings.