Established in 1990, this premier attraction is steeped in Cadbury's legendary goodwill and time-honored offerings over the years, opening up an array of chocolate-themed possibilities that appeal to children and adults alike. One of Birmingham's most frequented attractions, Cadbury World encourages visitors to embark upon a journey of decadent discoveries, right from learning about the roots of the company's history, to its international adulation over the years. Fourteen zones stipple this labyrinthine chocolate-filled world, each zone offering a glimpse into the remarkable Cadbury universe. The Cadbury experience is brought to life through a medley of displays, exhibits, tours, engaging multimedia presentations and more. One of its most highly-rated attractions is the '4D Chocolate Adventure', a vivid rollercoaster ride that hurtles one through a world of chocolate.
