Built in 1903, the gallant Noel Coward Theatre has been attracting audiences with innovative plays for well over a century. Formerly known as 'Albery Theatre', this medium-sized show-house is right in the very heart of London theatre land. It is easy to reach by bus or underground and easy to find once you get to busy Soho. The interior is as elegant as the baroque facade, with a beautiful stage curtain and box drapes made from rose du barri silk brocade and rose velvet. The plays here usually have more edge than those at playing at traditional mainstream theaters.