A vibrant and buzzing neighborhood located right in the heart of the city, South of Market (known by locals as "SoMa") is a cultural delight. With a huge number of tech companies headquartered here, this stretch of the city is filled with hip 20 and 30-somethings. Visit art galleries, museums and cultural spaces, or simply go party in one of the many premier nightclubs. The Museum of Modern Art, Moscone Convention Center, Yerba Buena Center, and AT&T Park are all located here, as well as a number of upscale boutique hotels. The rough boundaries of the neighborhood are east of Market Street between The Embarcadero to the north and 10th Street to the south.