The U.S Cellular Coliseum's main aim is to promote new talent and offer a platform for those who need to show off their skills. It also strives to bring the community closer to various cultural dance and music concerts. Make sure to attend some of these shows; they are a delight to watch. The venue is beautiful and large and can accommodate a huge crowd. They have state-of-the-art sound and light effects, alongside other facilities that enhance the overall experience.