Established in the late 19th Century, the building on Stadhouderskade ran as a brewery for the Heineken brand for almost a century, till it shut down in 1988. Following its closure, the brewery was transformed into a visitor center. Nowadays, it functions as the Heineken Experience and serves as a company museum and a meeting and information center. It shows you the history of Heineken breweries; the tour also includes interactive displays as well as product tastings.
