Die-hard clubbers and late night party-goers come to this place for its great sound and lighting. The Max may cater primarily to an LGBT clientele, but it is equally popular with all crowds. The Happy Hour, between 4:00p and 8:00p everyday, ensures a crowd before night falls. Visitors can shake a leg at the dance floor, grab a couple of drinks at the bar or enjoy a game at the pool table. Events such as Mr. Max Contest, trivia nights, drag shows and Cowboys vs Cowgirls make sure the regulars are always entertained.