Initially known as the World Trade Center, CentralWorld is one of Bangkok's largest downtown malls, containing a massive variety of trendy shops. The flagship department stores of Zen and Isetan can be found here, but the core is a labyrinth of shops, restaurants and entertainment facilities, including cinemas and an ice-skating rink. Located on the seventh floor is the Thailand Duty Free Shop, which is the one of the only government-operated, downtown duty-free shop in the country. Much more than just your average shopping mall, CentralWorld also has an entire luxury hotel and a fully-equipped convention center within its premises.