Tourists and locals will find a variety of California collectibles along the main street in Encinitas. Located along the Pacific Ocean coastline, this string of shops offers both Southern California atmosphere and traditional memorabilia. At the main street office, you may select from coffee mugs, shirts, hats, key chains and other items that highlight the Highway 101 Encinitas logo. The profits from sales on these products are donated to the maintenance of the historic Highway 101. In addition to the main street office, you may also select from a string of specialty shops, all located along this street. Music, jewelry, clothing and other products are available, all with a Southern California feel. Credit card acceptance is determined by each retailer.