This year's conference theme is Creativity in Marketing." Marketing is the creative function in a company; its considered to be the same in many educational institutions. So, what are we doing in our classrooms to help encourage creativity by our students? How do we create with the students and not just for the students? How do we maintain our own creative edge as faculty in research and teaching? Does creativity have a return on investment for a firm? Is creativity the root of developing and maintaining an agile mindset? Join us as we put our own minds together in Providence and look for some of the answers to these questions! New this year: non-pedagogical papers/topics are welcome for submission!