On Oct. 28, 2020, In Business magazine will host the 10th annual In Business Expo & Conference! This is Dane County's premier business-to-business expo connecting over 1,200 attendees and featuring a wide variety of exhibiting companies.
The event kicks off with a keynote presentation by Ken Schmidt, Harley-Davidsons former director of communications!
Fierce Loyalty: Dominating in a Commoditized Market
As a major player in one of the worlds most celebrated turnarounds, Ken Schmidt helped transform Harley-Davidson in the 1980s through the mid 90s from a just another motorcycle company into one of the worlds most popular brands and dominant competitors. In his keynote presentation at the In Business Expo & Conference, Ken will teach you how to position your business to ensure that its memorably different than competitors, and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others even when your prices are higher.
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