Ian Broudie originally emerged from the post-punk Liverpool music scene of the late seventies, playing in the band Big In Japan alongside fellow band members, Bill Drummond (KLF), Holly Johnson (Frankie Goes To Hollywood), Budgie (The Slits/Souxie And The Banshees) and Jayne Casey (Pink Military).
Before the band ended in 1979, they created the independent record label Zoo Records, which would later feature the bands Teardrop Explodes and Echo & The Bunnymen.
This in turn led to him producing several bands (sometimes credited under the pseudonym "Kingbird"), starting with Echo & The Bunnymen and including The Fall, The Pale Fountains and Wah, along with many other bands for the emerging independent record labels of the time, including Factory Records, Rough Trade, Creation Records, Beggars Banquet etc.
In 1989, Broudie returned to his songwriting with a set of home recordings. Out of necessity, with no record contract and no band in place, Ian sang and played everything on the tapes himself recording in his "spare bedroom".
Eventually, there was the opportunity for extra production on the tracks and a few hundred copies of “Pure” were pressed up through Rough Trade on the small independent record label Ghetto. “Pure” was released under the name "Lightning Seeds", the imaginary group he had envisioned to write his songs for, in the hope it would become a reality.
Gradually over a period of months, "Pure" started to gain some attention. Initially with radio play from the legendary DJ John Peel and then specialist night-time plays on regional radio stations. Pure began to climb the independent record charts and before long it was featured on daytime radio and became a chart success.
Imported copies of the single had somehow made their way to the USA and Pure was spontaneously being played on American college stations and championed by KROQ's legendary DJ, Rodney Biggenheimer. It soon became the most requested record in California, topping the airplay charts even though it was not yet released or even placed with a label in the USA.
In 1990 with the release of the album Cloudcuckooland, the Lightning Seeds were truly off and running on both sides of the Atlantic, although the first gig would come a lot later.
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