The MASALA Welt-Beat Festival is an annual event that brings musicians from all over the world together as its main aim rightly says. Held every year in and around Hanover this festival has artists from all over the world performing a number of genres. Since 1995, a number of artists have been performing here. The event gives artists a chance to showcase their musical talent. A ten-day event, it brings a whole new cultural experience to Hanover and has even become popular among the locals and tourists alike. Artists from the US, South Africa, Ukraine, London, Berlin and a number of other countries perform each year. Most concerts take place at the Hanover Pavilion.