Shoppers from around the world flock to Dubai to take advantage of the fantastic bargains and promotions at this annual event occurring in the first two months of the year. Initially created to revive consumerism in the city the festival has developed into a shopping extravaganza that exemplifies Dubai as an international retail center. Every year Dubai Shopping Festival provides fun family activities as well as blowout prices. The slogan of the festival is "One World One Family One Festival" celebrating the theme of universal brotherhood. To attract tourists hotels offer discounted accommodation rates and the Emirates Airline provides special deals on tickets during the festival.