Finding a unique way for musicians to express themselves can often lead individuals to innovate certain music styles. This is undoubtedly the case with Australian hip-hop maestro, Snob Scrilla. By blending elements of electronica with alternative rock and a distinctive lyrical rhyming style, he has helped pioneer a unique sound that has managed to resound well with a significant number of attuned followers of the Australian hip-hop scene. Though he has been a prominent fixture of the rap scene in his native Sydney since 2007, he didn't achieve widespread popularity Down Under until 2010, when his debut LP, Day One, was released.