The Icelandic electropop outfit Bloodgroup experienced a rapid rags-to-riches ascent. The group was playing at house parties before it released its debut album, Sticky Situation, in 2007. The LP was received with open arms from music critics around the world and soon people were lauding the band as one of the hottest groups to come out of Iceland in recent memory. The band released its sophomore effort in 2009 and with more characteristic electronic instrumentals set to ethereal vocals, the group managed to solidify its reputation as one of the more interesting bands to emerge out of Scandinavia during the first decade of the 20th century.
