Paradise Fears is an emo pop band that formed in South Dakota in 2010. After cultivating an easily accessible blend of pop rock, alternative rock and punk and deferring college admissions, the group self-recorded and released its debut album, Yours Truly, in 2011. To promote the record, Paradise Fears turned to gorilla advertising: following other emo-flavored pop rock band on tour and selling CDs to fans in line. The band's persistence paid off when All Time Low took notice and invited Paradise Fears to tour later the same year. Several tours and a few more releases deep, the group signed with Nashville's DigSin label, who released its first official single on any imprint, 2014's "You to Believe In," followed by a full-length record in 2015.