UK DJ and producer Sinden got his start producing alongside The Count, another electro house producer based in London. The duo song "Beeper" was their biggest hit, featuring Chicago singer Kid Sister, and since then the two have been working on their solo work. Sinden now runs his own record label Grizzly, a label that releases underground club music heavy in bass and experimental in style. Sinden has also released music on Diplo's Mad Decent imprint. Sinden often tours around Western Europe and America, playing to forward-thinking clubbers who want fresh sounds as much as they want music to dance to.