After Scottish musician Greg Holden read "What Is The What?"--a non-fiction story about the Sudanese civil war--he was so inspired by the events that transpired in the book that he decided to write a song in response to what he read, a sort of reaction to the well written story by San Francisco-based literary great Dave Eggers. When he was pleased with the song he had written, Holden decided to record it for nothing more than amateur pleasure. Although, after noticing a songwriting competition that was part of a Red Cross charity campaign, with a prize of tens of thousands of dollars, Holden decided to enter his song. The song, a mellow mix of acoustic guitar strumming and sparse vocal accompaniments, would ultimately go on to become the #1 single on Dutch radio--prompting Holden to write more and more songs to his rapidly growing fan base's delight.