Despite arriving on the music scene years, decades even, after the Britpop genre had reached its heyday, Birmingham, England-based group The Twang has managed to breath life into the characteristically British style of music by blending modern music sensibilities with hallmarks of the genre that helped put it on the map. Formed in 2004 by the group's two primary songwriters, Phil Etheridge and Jon Watkin, the band's name was originally Neon Twang, but after a startling barrage of fights between music fans and barflys broke out at many of the pubs the group played at, booking shows proved difficult because owners of venues didn't want to host an act that would almost always incite a brawl at their establishment, thus prompting the band to change its name to The Twangs. After settling on a somewhat permanent lineup, The Twangs released its debut album, Love it When I Feel Like This, in 2007 and the LP established the group as a provocative English band that isn't afraid to take risks with its sound in order to achieve an unmistakable sonic aesthetic.
