A poster child for how quickly social media sites can launch a band's career out of nowhere, metalcore outfit In This Moment has enjoyed a steady career since 2005, due in large part to its successful Myspace marketing campaign. The grouped formed in Los Angeles, the result of a random meeting between vocalist Maria Brink and guitarist Chris Howorth. A mutual appreciation for melodic metal and hard rock prompted them to work together, and soon their musical partnership was given a name and fleshed out to become a five-piece. The rough demos that In This Moment released on Myspace took off, helping the band land a recording deal with Century Media Records. The resulting debut album, 2007's Beautiful Tragedy, is full of the aggressive metalcore rhythms and anthemic pop hooks that are now characteristic of the band's music.